Karen’s Column

March 2011

This series started before I realised it was going to be a series, so we first told you how you could create sub-menus on your websites using www.weebly.com

 

I then backed up and covered how you can buy a domain name and setup email forwarding to reduce the hassle of always having to update email listings whenever you change your club committee members/positions.

 

The third tip was encouraging you, URGING you, to protect all personal and valuable data properly by using a secure password. Without going into all the research detail, we simply stated that unless your password was random and long, it could easily be broken by sophisticated software hackers have access to.

 

Now that you have a domain name and you can protect your website content, the next tip is a basic checklist of items you should consider when creating your website:

 

  1. Have few main menu options (or buttons). Traditional main menu options include: home, about us, contact us. Other typical main menu options relate to the products, services or solutions provided online – for example: ‘shop’, ‘services’ or ‘gifts for girls’
  2. Use sub-menus to provide more detail e.g. shop > pens, badges, annual report, letter head, business card holders …
  3. Each menu item takes the viewer to a website page that you have set up. Ensure you have optimised each page so that it is more likely to be found by search engines such as Google. To effectively optimise a page, consider what words or phrases a person is likely to be keying into a search engine when looking for information your website can help them with. For example, new women to Cambridge might search ‘clubs in Cambridge NZ’. For our website to be found, we must ensure that the words club, Cambridge, and NZ are repeated regularly within the content of our website and in the keywords that we can tag our website (and website pages) with.

    To enter optimise your website overall using www.weebly.com:

Click on the Settings tab

Click on Search Engine Optimisation

Complete the Site Description (which will be used in search results to describe your site to people searching for information)

Complete the Meta Keywords (which will be used by search engines to improve search results if people are using your meta keywords when searching)

 

To optimise each of your website pages using www.weebly.com:

Click on the Pages tab

Click on the Page you want to optimise

Click on Advanced Settings

Complete Page Title, Page Description and Meta Keywords

 

Remember to click the orange PUBLISH button when you have finished to save/enable your changes.

 

  1. Decide what transaction you want a viewer to complete when they land on your website, and ensure it is easy for them to start that transaction from any page within your site. For example, if you want your viewers to ‘join now’, ensure you have a ‘join now’ button on every page so that at anytime the viewer can rapidly and easily complete the transaction to join your club. www.weebly.com provides free shopping-cart software that utilises pay-pal so that your viewers can purchase/join via your site using their credit card. For example, we set up a shopping cart for clubs to be able to buy/share our Cambridge website-page graphics template: http://www.bpwcambridge.org.nz/shop.html
  2. Send out an email to club members and contacts and let them know you have published a website. Include a link to your website. Encourage them to help you by clicking the link to launch your website, and to explore your website. This high volume of traffic will indicate to search engines that your website is useful and will improve the likelihood that search engines will start to display your website as a search result for relevant search words/phrases. Similarly, list your website on other websites as a link e.g. Yellow Pages. This will also improve your sites ranking in search results. (However for links to improve your website search ranking, the link must only be one-way i.e. create a link from website ‘x’ into your website. Do not then link from your website back to website ‘x’).

 

February 2011

It is essential to protect the data you have loaded to create your website. Unfortunately, people do hack into website accounts and change website content in just the same way as they might hack into your online facebook account, amazon account or bank accounts.

If you use a password that utilising any part of a common word e.g. ant, the password can be rapidly cracked by sophisticated code cracking software. Similarly using personal information is dangerous – as is writing your passwords down. Most adults, now have over 20 passwords they need to remember and so it is common to record passwords and use easy to remember passwords such as personal names or dates.

The best line of defence, is to have a strong password that cannot be cracked. Therefore the password must use a mix of capital letters, little letters, symbols and numbers. And the password should be at least 10 characters long. For instance, a very safe password might look like: 4$67.87*Ab2

Traditionally the issue has been that we cannot easily and reliably recall such a random looking password. For approximately $20p.a. you can install mini software off http://www.ntrofi.com which provides you with a wizard to create your random looking passwords… in a way that you can easily and reliably recall them using a ‘cue’. For example the cue for the above example password is ‘favourite TV programmes’. Ntrofi is then used to record the website, the username and the cue (NOT the password). I use this tool all the time to remember how to sign in to may many online accounts. I think it is the best thing since sliced bread – and it solves a real problem by ensuring I have passwords that cannot be cracked protecting my personal and valuable data. Here’s what mine looks like:

December 2010

To create a website for your club we suggest you use the following format e.g. www.bpwcambridge.org.nz

The extension .org.nz indicates to all uses of the internet that the organisation is a not-for-profit organisation such as a club.

www.1stdomains.co.nz can be used to buy your website address (domain name). It costs approx $20 p.a. to hold a domain name. With providers such as www.1stdomains.co.nz you can have up to 10 email addresses e.g. president@bpwcambridge.org.nz.

You can then forward these standard email addresses to the current presidents email e.g. emails addressed to president@bpwcambridge.org.nz and information@bpwcambridge.org.nz are automatically forwarded to reach judithclayton@hotmail.com

Simply update the forward-to email addresses when committee positions are re-elected. To update the forwarding addresses using www.1stdomains.com simply:

  1. Log into your 1stdomains account
  2. Click on Search & Manage My Domain Names
  3. Click on your domain name e.g. bpwcambridge.org.nz
  4. Click on Manage Email Forwarders
  5. Click on the ‘Add Forwarder’ button to both create a new email address and setup the forwarding address. OR, click on an existing email address to edit both the email address and/or the forwarding address as required. Click the ‘Update’ button to save your changes:

The advantage of setting up standard club email addresses is that you never have to update your email listings on your own website, with BPW NZ or with Yellow Pages. The club, simply changes the forwarding address details via their own domain name account as required.

November 2010

Creating Additional Pages on your website

A tip that might help you with creating additional pages on your club websites …

You can have a main menu (in our case: home, focuses, committee, members, photos, links, shop and contacts

AND – you can have submenus of pages (in our case: advocacy is a separate page and submenu item under focuses):

To do this, simply go to the pages menu – and drag and drop your new sub-menu child page in-under the main-menu parent page:

Karen Nelson

(If you do have any specific questions or concerns about setting up or maintaining your club website, please contact us sec.bpwnz@gmail.com or karen@karennelson.co.nz)

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