|YWCA Auckland is partnering with DDB Advertising Agency to produce a Pay Equity Television Commercial and print campaign to go live next Monday 26thNovember. As a supporter of the YWCA, we wanted you to hear from us first what we have planned and ask you to join us next week to make a real change.The campaign’s aim is to raise the public’s awareness of the pay equity issue…some facts to ponder….
The law states:
Article 11 of the Convention on the Elimination of Discrimination Against Women (CEDAW) signed by New Zealand in 1980 and ratified in 1985, says:
“parties shall take all appropriate measures to eliminate discrimination against women in the field of employment in order to ensure, on a basis of equality of men and women, the same rights, in particular …the right to equal remuneration, including benefits, and to equal treatment in respect of work of equal value, as well as equality of treatment in the evaluation of the quality of work.”
We are seeking 20,000 signatures (10,000 each from men & women) on an on-line petition to present to parliament asking that this law be enforced.
We would appreciate your support and will be in touch on go-live day with a link you can send out to your networks.
Let’s make this change together!
Marketing & Communications Manager
We welcome feedback, ideas and comments…..
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New Zealand Federation of Business and Professional Women Incorporated
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